Social Media Analytics and Data Analysis Notes for AKTU

Social Media Analytics and Data Analysis (SMA) is an elective that studies how data from social platforms is collected and analysed. It covers social network concepts and graph representation, network measures such as centrality, community detection, text and sentiment analysis, influence and information diffusion, and tools for social media analytics.

social media analytics and data analysis exam intelligence

Study material (11 resources)

social media analytics and data analysis study guide

This page collects every Social Media Analytics and Data Analysis resource on AcademicArk for AKTU Semester 6 students: 11 PDFs in total, including 10 typed notes sets and 1 previous year question paper. Each resource opens with a preview, and the list is ordered by what students have recommended, downloaded and viewed most.

The SMA syllabus is divided into 5 units: Unit 1 (Introduction to Social Media), Unit 2 (Graphs and Matrices), Unit 3 (Network Fundamentals), Unit 4 (Social Network and Modelling) and Unit 5 (Processing and Visualizing Social Media Data).

AcademicArk has analysed 1 AKTU SMA question papers from 2025 to 2025, covering 22 questions. Unit 1 (Introduction to Social Media) carries about 25 marks per paper, while Unit 2 (Graphs and Matrices) carries about 25 marks per paper. The most repeated topics are Graph Theory Basics (asked 3 times), SMA in Organisations (asked 2 times), Network Structures (asked 2 times) and Social Contexts and Capital (asked 2 times). The full unit-wise breakdown, important questions and a predicted paper are linked in the exam intelligence card on this page.

Learn the network measures with a small graph example (degree, betweenness and closeness centrality), since they are the most calculation-based questions. Sentiment analysis workflow, community detection methods and real-world applications of social media analytics are commonly asked descriptive topics.

More AKTU subject notes

Frequently asked questions

Is Social Media Analytics an elective in AKTU?

Yes. SMA is offered as a departmental elective for CSE and allied branches in the newer scheme.

Which SMA topics are important?

Network centrality measures, community detection, sentiment analysis and information diffusion models are the core topics.

Are SMA notes available unit-wise?

Yes. This page collects the Social Media Analytics notes uploaded on AcademicArk, organised for quick unit-wise revision.

How many SMA previous year papers has AcademicArk analysed?

1 AKTU Social Media Analytics and Data Analysis papers from 2025 to 2025, with 22 questions mapped to units and topics, so you can see exactly what repeats before the exam.

Which unit of SMA is most important for the AKTU exam?

Based on previous year papers, Unit 1 (Introduction to Social Media) carries the most weight at about 25 marks per paper. The topics that repeat most are Graph Theory Basics, SMA in Organisations and Network Structures.