Social Media Analytics and Data Analysis Unit 5 – Processing and Visualizing Social Media Data: AKTU previous year questions
8 AKTU questions from Unit 5 (Processing and Visualizing Social Media Data) asked in 2025–2026, tagged by marks, year and topic. In short: about 23 marks of every paper come from this unit; the most asked topic is Processing and Visualizing Data (3 times); 6 questions came back in a later year. The latest ones are listed below; on the page you can filter them by 2-mark or long questions, topic and repeats.
Unit 5 previous year questions
- Mention the role of natural language processing in sentiment and trend analysis. (2 marks, 2026, NLP for Micro-text Analysis)
- What is clickstream analysis? Explain A/B testing and analyze its role in optimizing user engagement and conversions. (7 marks, 2026, Web Data Analytics Methods)
- What is data visualization? Discuss influence maximization and link prediction and their applications in marketing and recommendation systems. (7 marks, 2026, Processing and Visualizing Data)
- Discuss and compare web crawling and indexing and explain their importance in large-scale data collection. (7 marks, 2026, Web Data Analytics Methods)
- What is Influence Maximization in social networks, and why is it important for viral marketing strategies? (2 marks, 2025, Processing and Visualizing Data)
- Explain the concept of Collective Classification in network data. How does it differ from traditional classification methods, and what are its applications in social network analysis? (7 marks, 2025, Processing and Visualizing Data)
- Describe the process of A/B testing in online advertising. How can it be used to optimize user experience and improve conversion rates? Discuss the challenges and limitations of A/B testing in a real-world context. (7 marks, 2025, Web Data Analytics Methods)
- Discuss the role of Natural Language Processing (NLP) techniques in micro-text analysis on social media. How do NLP methods help in understanding trends, identifying social influencers, and analyzing opinion 5spread in social networks? (7 marks, 2025, NLP for Micro-text Analysis)
Most asked Unit 5 topics
- Processing and Visualizing Data – asked 3 times
- Web Data Analytics Methods – asked 3 times
- NLP for Micro-text Analysis – asked 2 times
Unit 5 question pattern
- 2-mark questions: 2 asked in 2025–2026
- 7-mark questions: 6 asked in 2025–2026
- About 23 marks from Unit 5 in every paper
- 6 questions were asked again in a later year
Unit 5 questions year by year
- 2026: 4 Unit 5 questions asked (23 marks across that year's papers)
- 2025: 4 Unit 5 questions asked (23 marks across that year's papers)