Social Media Analytics and Data Analysis Unit 1 – Introduction to Social Media: AKTU previous year questions
5 AKTU questions from Unit 1 (Introduction to Social Media) asked in 2025, tagged by marks, year and topic. In short: about 25 marks of every paper come from this unit; the most asked topic is SMA in Organisations (2 times). The latest ones are listed below; on the page you can filter them by 2-mark or long questions, topic and repeats.
Unit 1 previous year questions
- Define Social Media Analytics (SMA) and explain its primary objective. (2 marks, 2025, Social Media Introduction)
- Compare between Small and Large organizations in terms of Social Media Analytics (SMA) application. (2 marks, 2025, SMA in Organisations)
- Discuss the role and significance of Social Media Analytics in both small and large organizations. How do the needs and strategies differ across different scales? (7 marks, 2025, SMA in Organisations)
- Explain the different types of social networks (e.g., user-generated content, affiliation) and discuss how each can be used for marketing and business analysis. Provide examples from popular social media platforms. (7 marks, 2025, Types of Social Networks)
- Describe the basics of Web Search Engines and Digital Advertising. How do these technologies interact with Social Media to enhance business models and marketing strategies? (7 marks, 2025, Business Models and Web Search)
Most asked Unit 1 topics
- SMA in Organisations – asked 2 times
- Social Media Introduction – asked 1 times
- Types of Social Networks – asked 1 times
Unit 1 question pattern
- 2-mark questions: 2 asked in 2025
- 7-mark questions: 3 asked in 2025
- About 25 marks from Unit 1 in every paper
Unit 1 questions year by year
- 2025: 5 Unit 1 questions asked (25 marks across that year's papers)