SMA Unit 1 Notes AKTU (BCAM061)

AKTU · BTECH · Semester 6 · Social Media Analytics and Data Analysis · Unit 1 · Notes

AKTU Social Media Analytics and Data Analysis (BCAM061) Unit 1 notes for B.Tech Semester 6 – Introduction to Social Media. Topics: Social Media…

Open the interactive reader to study this resource on AcademicArk.

Unit 1: Introduction to Social Media – AKTU syllabus topics

Social Media Introduction: Social Media Landscape, Need of Social Media Analytics
SMA in Organisations: SMA in Small Organisations, SMA in Large Organisations
SMA in Different Platforms: Application Areas of SMA
Types of Social Networks: Friend and Affiliation Networks, Sociograms and Sociometric Studies
Business Models and Web Search: Social Media Business Models, Web Search and Digital Advertising

Q3a. Explain the different types of social networks (e.g., user-generated content, affiliation) and discuss how each can be used for marketing and business analysis. Provide examples from popular social media platforms. (7 marks, 2024-25)
Q2a. Discuss the role and significance of Social Media Analytics in both small and large organizations. How do the needs and strategies differ across different scales? (7 marks, 2024-25)
Q3b. Describe the basics of Web Search Engines and Digital Advertising. How do these technologies interact with Social Media to enhance business models and marketing strategies? (7 marks, 2024-25)
Q1a. Define Social Media Analytics (SMA) and explain its primary objective. (2 marks, 2024-25)
Q1f. Compare between Small and Large organizations in terms of Social Media Analytics (SMA) application. (2 marks, 2024-25)

AKTU paper codes: BCAM061