Social Media Analytics and Data Analysis Unit 4 – Social Network and Modelling: AKTU previous year questions
8 AKTU questions from Unit 4 (Social Network and Modelling) asked in 2025–2026, tagged by marks, year and topic. In short: about 23 marks of every paper come from this unit; the most asked topic is Social Contexts and Capital (3 times); 4 questions came back in a later year. The latest ones are listed below; on the page you can filter them by 2-mark or long questions, topic and repeats.
Unit 4 previous year questions
- Differentiate between descriptive and predictive modeling. (2 marks, 2026, Predictive and Descriptive Modelling)
- Explain Facebook analytics and discuss key metrics such as demographics, reach, and engagement. (7 marks, 2026, Facebook Analytics)
- Explain social contexts such as affiliation, identity, and social capital in social network analysis. (7 marks, 2026, Social Contexts and Capital)
- Explain the working of Google Website Optimizer and its role in website experimentation. (7 marks, 2026, Google Analytics)
- What is the concept of "structural holes" in social network theory and how does it influence network connectivity? (2 marks, 2025, Social Contexts and Capital)
- Evaluate the use of Google Analytics for analyzing website performance. Discuss its key implementation technologies, limitations, and privacy concerns. How does Google Website Optimizer enhance the performance analysis of a website? (7 marks, 2025, Google Analytics)
- Discuss the key differences between predictive and descriptive modeling in the context of social networks. Provide examples of each and explain their significance in understanding social behaviors. (7 marks, 2025, Predictive and Descriptive Modelling)
- Explain the concept of structural balance in social networks. How does it apply to understanding relationships within a network? Discuss how structural balance can be useful in identifying community dynamics or conflicts. (7 marks, 2025, Social Contexts and Capital)
Most asked Unit 4 topics
- Social Contexts and Capital – asked 3 times
- Predictive and Descriptive Modelling – asked 2 times
- Google Analytics – asked 2 times
Unit 4 question pattern
- 2-mark questions: 2 asked in 2025–2026
- 7-mark questions: 6 asked in 2025–2026
- About 23 marks from Unit 4 in every paper
- 4 questions were asked again in a later year
Unit 4 questions year by year
- 2026: 4 Unit 4 questions asked (23 marks across that year's papers)
- 2025: 4 Unit 4 questions asked (23 marks across that year's papers)