Social Media Analytics and Data Analysis Unit 1 – Introduction to Social Media: important questions for AKTU
Unit 1 (Introduction to Social Media) questions that AKTU repeats most often. This unit carries about 25 marks per paper. Start with the repeated questions, then the most asked topics.
Most repeated Unit 1 questions
- Explain the different types of social networks (e.g., user-generated content, affiliation) and discuss how each can be used for marketing and business analysis. Provide examples from popular social media platforms. (7 marks, 2025, Types of Social Networks)
- Discuss the role and significance of Social Media Analytics in both small and large organizations. How do the needs and strategies differ across different scales? (7 marks, 2025, SMA in Organisations)
- Describe the basics of Web Search Engines and Digital Advertising. How do these technologies interact with Social Media to enhance business models and marketing strategies? (7 marks, 2025, Business Models and Web Search)
Most important Unit 1 topic
- SMA in Organisations (Unit 1: Introduction to Social Media) – asked 2 times in 2025
Most asked Unit 1 topics
- SMA in Organisations – asked 2 times
- Social Media Introduction – asked 1 times
- Types of Social Networks – asked 1 times
More Unit 1 previous year questions
- Define Social Media Analytics (SMA) and explain its primary objective. (2 marks, 2025, Social Media Introduction)
- Compare between Small and Large organizations in terms of Social Media Analytics (SMA) application. (2 marks, 2025, SMA in Organisations)
Unit 1 syllabus topics
- Social Media Introduction
- SMA in Organisations
- SMA in Different Platforms
- Types of Social Networks
- Business Models and Web Search