SMA Unit 4 Notes AKTU (BCAM061)

Unit 4: Social Network and Modelling – AKTU syllabus topics

• Social Contexts and Capital: Affiliation and Identity, Social Capital and Structural Holes, Structural Balance
• Predictive and Descriptive Modelling: Predictive Modeling, Descriptive Modeling, Community and Anomaly Detection
• Facebook Analytics: Demographics and Page Audience, Reach and Engagement Analysis
• Google Analytics: Implementation and Working, Limitations and Privacy Issues, Google Website Optimizer

Most asked AKTU PYQ questions from Unit 4

1. Q6b. Explain the concept of structural balance in social networks. How does it apply to understanding relationships within a network? Discuss how structural balance can be useful in identifying community dynamics or conflicts. (7 marks, 2024-25)
2. Q2d. Evaluate the use of Google Analytics for analyzing website performance. Discuss its key implementation technologies, limitations, and privacy concerns. How does Google Website Optimizer enhance the performance analysis of a website? (7 marks, 2024-25)
3. Q6a. Discuss the key differences between predictive and descriptive modeling in the context of social networks. Provide examples of each and explain their significance in understanding social behaviors. (7 marks, 2024-25)
4. Q1d. What is the concept of "structural holes" in social network theory and how does it influence network connectivity? (2 marks, 2024-25)

Other Social Media Analytics and Data Analysis units

• Unit 1 Notes
• Unit 2 Notes
• Unit 3 Notes
• Unit 5 Notes

Social Media Analytics and Data Analysis previous year papers

• PYQ 2024-25

More versions of this resource

• sma unit 4 notes

Social Media Analytics and Data Analysis exam preparation

• Social Media Analytics & Data Analysis Unit 4 Important Questions
• Social Media Analytics & Data Analysis Important Topics
• Social Media Analytics & Data Analysis Predicted Paper
• Social Media Analytics & Data Analysis PYQ Analysis