Social Media Analytics and Data Analysis (BCAM061) AKTU syllabus – unit-wise topics
The complete Social Media Analytics and Data Analysis syllabus for AKTU, unit by unit. Next to each topic you can see how often it has appeared in past papers, so you know where the marks are.
Unit 1: Introduction to Social Media
- Social Media Introduction – asked 1 times
- SMA in Organisations – asked 2 times
- SMA in Different Platforms
- Types of Social Networks – asked 1 times
- Business Models and Web Search – asked 1 times
Unit 2: Graphs and Matrices
- Graph Theory Basics – asked 3 times
- Nodes Ties and Influencers – asked 1 times
- Random Graphs and Network Evolution – asked 1 times
- Weighted Networks and Hypergraphs
- Network Datasets Overview
Unit 3: Network Fundamentals
- Network Structures – asked 2 times
- Ego-Centered Networks
- Contact Tracing and Random Walks – asked 1 times
- Special Network Types – asked 1 times
Unit 4: Social Network and Modelling
- Social Contexts and Capital – asked 2 times
- Predictive and Descriptive Modelling – asked 1 times
- Facebook Analytics
- Google Analytics – asked 1 times
Unit 5: Processing and Visualizing Social Media Data
- Processing and Visualizing Data – asked 2 times
- Social Media Visualization
- Web Data Analytics Methods – asked 1 times
- NLP for Micro-text Analysis – asked 1 times
- Applications in Advertising