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Social Media Analytics and Data Analysis (BCAM061) AKTU exam strategy

Focus on Unit 1 (Introduction to Social Media) and Unit 2 (Graphs and Matrices). Together they account for about 50 marks among all questions printed per paper. Unit 5 (Processing and Visualizing Social Media Data) is safest to skim if you're short on time.

Unit priority

  • Unit 1 (Introduction to Social Media) – Must Prepare, 25 marks avg. Unit 1 (Introduction to Social Media) averages 25 marks per paper — one of the heaviest units in this subject. Social Media Introduction and SMA in Organisations have appeared in every paper analysed — these are must-dos. Must-do: SMA in Organisations, Social Media Introduction, Types of Social Networks, Business Models and Web Search.
  • Unit 2 (Graphs and Matrices) – High Priority, 25 marks avg. Unit 2 (Graphs and Matrices) averages 25 marks per paper — one of the heaviest units in this subject. Graph Theory Basics and Nodes Ties and Influencers have appeared in every paper analysed — these are must-dos. Must-do: Graph Theory Basics, Nodes Ties and Influencers, Random Graphs and Network Evolution.
  • Unit 3 (Network Fundamentals) – High Priority, 23 marks avg. Unit 3 (Network Fundamentals) averages 23 marks per paper — one of the heaviest units in this subject. Network Structures and Contact Tracing and Random Walks have appeared in every paper analysed — these are must-dos. Must-do: Network Structures, Contact Tracing and Random Walks, Special Network Types.
  • Unit 4 (Social Network and Modelling) – Medium Priority, 23 marks avg. Unit 4 (Social Network and Modelling) averages 23 marks per paper — one of the heaviest units in this subject. Social Contexts and Capital and Predictive and Descriptive Modelling have appeared in every paper analysed — these are must-dos. Must-do: Social Contexts and Capital, Predictive and Descriptive Modelling, Google Analytics.
  • Unit 5 (Processing and Visualizing Social Media Data) – Safe to Skim, 23 marks avg. Unit 5 (Processing and Visualizing Social Media Data) averages 23 marks per paper — one of the heaviest units in this subject. Processing and Visualizing Data and Web Data Analytics Methods have appeared in every paper analysed — these are must-dos. Must-do: Processing and Visualizing Data, Web Data Analytics Methods, NLP for Micro-text Analysis.

Topics AKTU keeps repeating

  • Social Media Introduction: Asked in 1 out of 1 papers. If you prepare only one topic from its unit, make it this one.
  • SMA in Organisations: Asked in 1 out of 1 papers. If you prepare only one topic from its unit, make it this one.

Short on time?

  • Among all units, Unit 5 (Processing and Visualizing Social Media Data) is the lowest priority at 23M avg. If you're running low on time, prioritize the top 3 units and give this one a quick read. But even here — Processing and Visualizing Data, Web Data Analytics Methods, NLP for Micro-text Analysis are high-repeat topics. Cover these at minimum to stay safe.

How the paper is marked

  • Section A: 7 questions × 2 marks = 14 marks. Short definition/concept questions from all 5 units. Prepare 2–3 key definitions per unit — this section is the easiest 14 marks you can secure.
  • Section B: Attempt any 3 of 5 questions × 7 marks = 21 marks. Choose the 3 questions from units you've prepared most. Don't attempt all 5 — pick your strongest 3 and write them well.
  • Section C: 5 OR-pairs × 7 marks = 35 marks. One pair per unit — you must attempt all 5. This is where the exam is won or lost. Focus your deep preparation on the top 3 priority units.

Exam-day tips

  • Start with Section A to build momentum — budget 15–20 minutes max for all 7 questions.
  • In Section B, Unit 1 (Introduction to Social Media) questions have the highest repeat rate — always attempt that one first.
  • For Section C OR-pairs, read both options before choosing — sometimes the 'b' option is simpler despite appearing longer.
  • If you've prepared the VERY LIKELY topics, you can comfortably score 50+ marks without touching any new topic on exam day.
  • This strategy is based on 1 papers — strong foundation, keep an eye on emerging topics.