SMA Unit 1 Notes AKTU (BCAM061)
AKTU · BTECH · Semester 6 · Social Media Analytics and Data Analysis · Unit 1 · Notes
AKTU Social Media Analytics and Data Analysis (BCAM061) Unit 1 notes for B.Tech Semester 6 – Introduction to Social Media. Topics: Social Media…
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Main version of this resource: SMA Unit 1 Notes AKTU (BCAM061)
Unit 1: Introduction to Social Media – AKTU syllabus topics
- Social Media Introduction: Social Media Landscape, Need of Social Media Analytics
- SMA in Organisations: SMA in Small Organisations, SMA in Large Organisations
- SMA in Different Platforms: Application Areas of SMA
- Types of Social Networks: Friend and Affiliation Networks, Sociograms and Sociometric Studies
- Business Models and Web Search: Social Media Business Models, Web Search and Digital Advertising
AKTU paper codes: BCAM061
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